Privacy Policy

LAST UPDATED: February 3, 2026

Mãe Afro Roupas e Acessórios, a private legal entity, headquartered at Rua Beira Rio, 87 – Novo São Bento – Duque de Caxias, Rio de Janeiro, registered with the Brazilian Federal Taxpayer Registry (CNPJ/MF) under No. 20.290.574/0001-59 (“Merchant”), takes your privacy seriously and is committed to ensuring the security and protection of data of all its customers, partners, suppliers, and users (“Users” or “you”) of the website **“maeafro.com.br”** and any other website, store, or application operated by the Merchant (hereinafter collectively referred to as the “Store”).

This Privacy Policy (“Privacy Policy”) is intended to inform you about how we use and disclose information collected during your visits to our Store and in communications exchanged with you (“Communications”). This Privacy Policy applies only to information collected through the Store.

BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU ACKNOWLEDGE THAT YOU ARE AWARE OF AND AGREE WITH THE TERMS SET FORTH HEREIN AND WITH THIS PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS OF PROCESSING YOUR PERSONAL DATA MADE AVAILABLE IN THE STORE.

This Privacy Policy provides an overview of our privacy practices and the choices you may make, as well as the rights you may exercise regarding the Personal Data processed by us. If you have any questions about the use of Personal Data, please contact:

Stefanny Lopes dos Santos de Morais
[email protected]
+55 21 98694-5271

Furthermore, this Privacy Policy does not apply to any third-party applications, products, services, websites, or social media features that may be offered or accessed through the Store. Accessing such links will cause you to leave the Store and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations regarding such third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any website you interact with before allowing the collection and use of your Personal Data.

If you provide us with Personal Data relating to other individuals, you represent that you have the authority to do so and that you have obtained the necessary consent to authorize the use of such information under the terms of this Privacy Policy.

1. Definitions

1.1. For the purposes of this Privacy Policy:

1. “Personal Data” means any information that identifies or can identify a natural person, directly or indirectly, such as name, CPF (Brazilian tax ID), date of birth, IP address, among others;
   
   
2. “Sensitive Personal Data” means any information revealing, regarding a natural person, racial or ethnic origin, religious beliefs, political opinions, trade union membership, membership in religious, philosophical, or political organizations, data related to health or sexual life, genetic or biometric data;
   
   
3. “Processing of Personal Data” means any operation carried out with Personal Data, whether by automated means or not, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction. Any other operation provided for under applicable law is also considered Processing of Personal Data;
   
   
4. “Data Protection Laws” means all legal provisions governing the Processing of Personal Data, including, but not limited to, Law No. 13,709/18, the Brazilian General Data Protection Law (“LGPD”).

2. Use of Personal Data

2.1. We collect and use Personal Data to manage our relationship with you and better serve you when you purchase products and/or services from the Store, by personalizing and improving your experience. Examples of how we use data include:

1. Enabling you to purchase products and/or services from the Store;
2. Confirming or correcting the information we have about you;
3. Sending information we believe may be of interest to you;
4. Personalizing your experience when using the Store;
5. Personalizing advertising sent to you based on your interest in our Store; and
6. Contacting you via a phone number and/or email address provided by you. We may contact you personally, by voice message, through automatic dialing equipment, via text messages (SMS), email, or any other means of communication your device is capable of receiving, in accordance with the law and for reasonable commercial purposes.

2.2. In addition, the Personal Data provided may also be used as we deem necessary or appropriate:

1. under the terms of the Data Protection Laws;
2. to comply with legal proceedings;
3. to comply with court orders, regulatory decisions, or decisions of competent authorities, including authorities outside your country of residence;
4. to protect our operations;
5. to protect our rights, privacy, and security, as well as yours or those of third parties;
6. to detect and prevent fraud;
7. to enable us to exercise available remedies or limit damages we may suffer;
8. in other ways permitted by law; and
9. to enforce our Terms and Conditions of Use.

THE PLATFORM IS NOT INTENDED FOR PERSONS UNDER 18 (EIGHTEEN) YEARS OF AGE, AND WE ASK THAT SUCH PERSONS DO NOT PROVIDE ANY PERSONAL DATA TO US.

3. Failure to Provide Personal Data

3.1. You are not required to share the Personal Data we request; however, if you choose not to do so, in some cases we may not be able to provide you with full access to the Store, certain specialized features, necessary assistance, or enable the delivery of products or services contracted by you.

4. Data Collected

4.1. The general public may browse the Store without the need to register or provide Personal Data. However, some Store functionalities may depend on registration and submission of Personal Data, such as completing a purchase or enabling the delivery of products or provision of services.

4.2. When contacting the Store, we may collect:

1. Contact data:** first name, last name, phone number, city, state, and email address; and
2. Information you submit:** information sent via forms (questions, complaints, suggestions, criticisms, compliments, etc.).

 4.3. During general browsing of the Store, we may collect:

1. Location data:** geolocation data when you access the Store;
   
   
2. Preferences:** information about your preferences and interests related to products/services (when you tell us or when we infer them from what we know about you);
3. Browsing data:** information about your visits and activities on the Store, including content (and advertisements) viewed or interacted with, browser and device information, IP address, location, and the referring website. Some of this information is collected using Automatic Data Collection Tools, including cookies, web beacons, and embedded web links. For more information, see Section 7 below;
   
   
4. Anonymous or aggregated data:** anonymous survey responses or aggregated information about how the Store is used. In some cases, we apply de-identification or pseudonymization processes so that it is reasonably unlikely that you can be identified using available technology; and
   
   
5. Other information:** information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device data, Store usage data, and information collected via cookies, pixel tags, and other technologies.

4.4. We do not collect Sensitive Personal Data.

5. Sharing of Personal Data with Third Parties

5.1. We may share your Personal Data:

1. With partner companies selected by you or to whom you choose to send your data, questions, or inquiries, as well as with service providers or partners that manage or support certain aspects of our business operations on our behalf. These providers may be located in the United States, Argentina, Brazil, or other global locations, including servers for testing and production, hosting and data storage services, fraud management, customer support, sales, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services;
   
   
2. With third parties to help us manage the Store; and
   
   
3. With third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or disposition of all or part of our business, assets, or equity (including bankruptcy or similar proceedings).

6. International Data Transfers

 6.1. Personal Data and other information collected by us may be transferred to or accessed by entities within the corporate group of partner companies worldwide, in accordance with this Privacy Policy.

7. Automatic Collection of Personal Data

7.1. When you visit the Store, it may store or retrieve information on your browser in the form of cookies and similar technologies. This information may relate to you, your preferences, or your device and is primarily used to ensure the Store functions as expected. Such information usually does not directly identify you but may provide a more personalized online experience.

7.2. In accordance with this Privacy Policy, we and our third-party service providers may collect your Personal Data in various ways, including but not limited to:

7.2.1. Through browsers or devices. Certain information is collected by most browsers or automatically through internet access devices, such as computer type, screen resolution, operating system name and version, device model and manufacturer, language, and browser type and version. We use this information to ensure the Store functions properly.

7.2.2. Use of cookies: Cookies allow the collection of information such as browser type, time spent on the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information to personalize your experience and target advertising according to your interests. We also collect statistical data to continuously improve our design and functionality.

7.2.2.1. If you do not wish to have your information collected through cookies, you may configure cookie settings in your browser’s “options” or “preferences” menu. The links below provide more details on how to adjust cookie preferences in the most popular internet browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Internet Explorer
• Microsoft Edge
• Opera

7.2.2.2. If you would like to learn more about advertising and remarketing cookies, which are used to target advertising based on each user’s interests, the number of visits made to our website, and their internet searches, please visit:

• Facebook
• Google
• Bing

7.2.3. Use of pixel tags and similar technologies

Pixel tags (also known as web beacons or invisible GIFs) may be used to track user actions, measure marketing campaign effectiveness, and collect statistical data about Store usage and response rates. If ad personalization is enabled on platforms such as Facebook, Google, or Bing, such information may be used to display ads on their services. If you do not wish to be tracked, you may request this directly from:

• Facebook
• Google
• Bing

7.2.4. We may hire behavioral advertising companies to obtain reports on Store advertisements across the internet. These companies use cookies, pixel tags, and similar technologies. We are not responsible for technologies used by third parties. You must configure preferences on each browser and device you use.

8. User Rights

8.1. You may, at any time, request: (i) confirmation of the processing of your Personal Data; (ii) access to your Personal Data; (iii) correction of incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary or excessive data or data processed in violation of the law; (v) portability of Personal Data to another service provider, provided it does not affect our trade secrets; (vi) deletion of Personal Data processed with your consent, as permitted by law; (vii) information about entities with whom your Personal Data has been shared; (viii) information about the possibility of not providing consent and the consequences thereof; and (ix) withdrawal of consent.

Requests will be handled carefully, and proof of identity may be required.

8.2. In certain cases (e.g., due to legal requirements), requests may not be immediately fulfilled.

9. Personal Data Security

9.1. We adopt technical and organizational measures required by Data Protection Laws to protect Personal Data. However, no system is 100% secure. If you believe your interaction with us is no longer secure, please notify us immediately.

10. Hyperlinks to Other Websites and Social Networks

10.1. The Store may contain hyperlinks to partner, advertiser, or supplier websites. Each website has its own privacy practices, and we are not responsible for them.

10.2. We are not responsible for the data protection practices of organizations such as Facebook, Apple, Google, Microsoft, or any other service provider. We recommend reviewing each privacy policy carefully.

11. Updates to This Privacy Policy

11.1. If we modify this Privacy Policy, the revised version will be published in the Store with an updated revision date.

11.2. We commit not to process your Personal Data in a manner incompatible with the purposes described herein, unless required by law.

11.3. Continued use of the Store after changes indicates acceptance of the revised Privacy Policy.

12. Person Responsible for Processing Personal Data

12.1. To exercise your rights or resolve any questions related to the processing of your Personal Data, please contact us at **[[email protected]](mailto:[email protected]). The person responsible for the processing of Personal Data is **Stefanny Lopes dos Santos de Morais**.